Simply put, this marketing strategy works as follows: From a strategic perspective, the main advantage of investing in SEO for SaaS companies is lowering the cost of customer acquisition ( CAC ). Purpose: Search is less expensive than most forms of marketing.
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This story was first shared on Ahrefs (January 15, 2024 3:57 pm). You may read the original story here: https://ahrefs.com/blog/saas-seo/
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